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Business Catalyst.

The life sciences playbook for growing from trusted expert to strategic partner. A practical 90-day path to strengthen your voice and earn a seat where decisions are made.

What's inside the book

From answer-giver to strategic questioner

Through Clara's story, the book shows how shifting from delivering tactical answers to asking powerful questions transforms how you're seen and the impact you have on the decisions that matter.

Clara's turning point

The moment Clara stops racing to provide answers and discovers the power of asking the right question instead.

Challenge hidden assumptions

Practical techniques, including reflective silence, to uncover root causes and surface what's really going on.

Become a thought partner

How open-ended questions move you from transactional support to a trusted voice in long-term strategy.

Why this book

Because expertise alone does not guarantee influence.

Business Catalyst is for life sciences professionals who want to stop being seen only as support and start being trusted as strategic partners. It will help you strengthen your voice, increase your business relevance, and contribute earlier to the decisions that matter most.

Inside, you'll find a practical 90-day path so you can start shifting how you show up, how others see you, and the value you bring.

Who it's for

For professionals ready to contribute beyond their function.

Especially relevant if you work in any of these areas of life sciences:

  • Medical
  • Commercial
  • Market Access
  • Business Intelligence
  • Operations
  • Cross-functional Leadership
Meet the Authors Section

Meet the authors

Three perspectives. One playbook.

Mafe Escobar

Mafe Escobar

A strategic advisor who helps life sciences professionals translate technical expertise into business impact.

Ian Bradley

Ian Bradley

Coach and consultant focused on building the leadership presence that earns a seat at the strategy table.

Mike Shank

Mike Shank

Veteran life sciences leader with decades of experience guiding teams through complex, cross-functional decisions.

Final CTA Section

Ready to become a strategic partner?
Get your copy today.

Business Catalyst gives you the questions, the tools, and a 90-day path to move from trusted expert to the voice leaders ask for first.

© 2026 Business Catalyst. All rights reserved.

By Mafe Escobar · Ian Bradley · Mike Shank